Marketing Strategy and Policy

Section 16550

  • Note: Note: Description of the course: Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a multi-period competitive market environment simulation.
  • Session Dates (session code 033)
    First day of classes:
    Monday, January 11, 2016
    Last day to add:
    Friday, January 29, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 29, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, February 26, 2016
    Last day to drop with a mark of "W":
    Friday, April 8, 2016
    End of session:
    Wednesday, May 11, 2016
  • Book List Prices and book list are subject to change.
    • Badame. MKT 560 Course Reader: Marketing Strategy- CASES. (Required)
      ISBN: 9780182199624
      New: $104.23
      Used: $78.25
    • Badame. MKT 560 Course Reader: Marketing Strategy- ARTICLES. (Required)
      ISBN: 9780182199631
      New: $121.93
      Used: $91.50
    Purchase from USC Bookstore