Advertising and Promotion Strategy

Section 16522

  • Session Dates (session code 033)
    First day of classes:
    Monday, January 11, 2016
    Last day to add:
    Friday, January 29, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 29, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, February 26, 2016
    Last day to drop with a mark of "W":
    Friday, April 8, 2016
    End of session:
    Wednesday, May 11, 2016
  • Book List Prices and book list are subject to change.
    • Tellis. MKT 526 Course Reader: Advertising and Promotion Strategy. (Required)
      ISBN: 9780182197903
      New: $24.25
      Used: $18.25
    • Tellis. MKT 526 Course Reader: Effective Advertising: How, When, and Why. (Required)
      ISBN: 9780182198207
      New: $16.17
      Used: $12.25
    Purchase from USC Bookstore