MKT 440: Marketing Analysis and Strategy · USC Schedule of Classes

Session Dates (session code 001)

First day of classes:
Monday, January 11, 2016

Last day to add:
Friday, January 29, 2016

Last day to drop without a mark of "W" and receive a refund:
Friday, January 29, 2016

Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
Friday, February 26, 2016
Last day to drop with a mark of "W":

Friday, April 8, 2016

End of session:
Wednesday, May 11, 2016
Book List Prices and book list are subject to change.
- Best. Market-Based Management. (Recommended)
  ISBN: 9780130387752
  New: $210.25
  Used: $157.75
  Rental: $73.59 (Used)
- Aaker. Strategic Market Management, 10th Edition. (Recommended)
  ISBN: 9781118805213
  eBook: $71.50
- Best. Market-Based Management. (Recommended)
  ISBN: 9780133071627
  eBook: $102.75
- Aaker. Strategic Market Management. (Recommended)
  ISBN: 9781118582862
  New: $158.25
  Used: $118.75
  Rental: $118.69 (New), $55.39 (Used)
- Luo. MKT 440 Course Reader: Marketing Analysis and Strategy. (Required)
  ISBN: 9780182199976
  New: $46.65
  Used: $35.00
Purchase from USC Bookstore