Introduction to Advertising

Section 21182

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 11, 2016
    Last day to add:
    Friday, January 29, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 29, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, February 26, 2016
    Last day to drop with a mark of "W":
    Friday, April 8, 2016
    End of session:
    Wednesday, May 11, 2016
  • Book List Prices and book list are subject to change.
    • Ries. Positioning: The Battle for Your Mind. (Required)
      ISBN: 9780071705875
      eBook: $20.00
    • Arens. Contemporary Advertising (Loose pgs)(w/out Access Code). (Required)
      ISBN: 9780078028953
      New: $180.50
      Used: $135.50
    • Ries. Positioning (Foreword Kotler). (Required)
      ISBN: 9780071373586
      New: $20.00
      Used: $15.00
      Rental: $15.00 (New), $7.00 (Used)
    Purchase from USC Bookstore