Advertising and Promotion Strategy

Section 16526

  • Session Dates (session code 033)
    First day of classes:
    Monday, August 24, 2015
    Last day to add:
    Friday, September 11, 2015
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 11, 2015
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 9, 2015
    Last day to drop with a mark of "W":
    Friday, November 13, 2015
    End of session:
    Wednesday, December 16, 2015
  • Book List Prices and book list are subject to change.
    • Tellis. MKT 526 Course Reader: "Effective Advertising". (Required)
      ISBN: 9780182193967
      New: $16.17
      Used: $12.25
    • Tellis. MKT 526 Course Reader - Advertising & Promotion Strategy. (Required)
      ISBN: 9780182193875
      New: $24.39
      Used: $18.50
    Purchase from USC Bookstore