Consumer Behavior and Marketing

Section 16500

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 24, 2015
    Last day to add:
    Friday, September 11, 2015
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 11, 2015
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 9, 2015
    Last day to drop with a mark of "W":
    Friday, November 13, 2015
    End of session:
    Wednesday, December 16, 2015
  • Book List Prices and book list are subject to change.
    • Hoyer. Consumer Behavior, 6th ed.. (Required)
      ISBN: 9781285402864
      eBook: $110.49
    • Hoyer. Consumer Behavior. (Required)
      ISBN: 9781133435211
      New: $387.75
      Used: $291.00
      Rental: $290.81 (New), $135.71 (Used)
    Purchase from USC Bookstore