New Product Development and Branding

Section 16496

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 24, 2015
    Last day to add:
    Friday, September 11, 2015
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 11, 2015
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 9, 2015
    Last day to drop with a mark of "W":
    Friday, November 13, 2015
    End of session:
    Wednesday, December 16, 2015
  • Book List Prices and book list are subject to change.
    • Keller. Strategic Brand Mgmt. (Required)
      ISBN: 9780132664257
      New: $285.25
      Used: $214.00
      Rental: $213.94 (New), $99.84 (Used)
    • Keller. Best Practice Cases in Branding: Lessons etc. (Required)
      ISBN: 9780132664264
      New: $75.00
      Used: $56.25
      Rental: $56.25 (New), $26.25 (Used)
    • Keller. Strategic Brand Management. (Required)
      ISBN: 9780133255423
      eBook: $134.25
    Purchase from USC Bookstore