Introduction to Advertising

Section 21145

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 24, 2015
    Last day to add:
    Friday, September 11, 2015
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 11, 2015
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 9, 2015
    Last day to drop with a mark of "W":
    Friday, November 13, 2015
    End of session:
    Wednesday, December 16, 2015
  • Book List Prices and book list are subject to change.
    • Ries. Positioning: The Battle for Your Mind. (Required)
      ISBN: 9780071705875
      eBook: $16.95
    • Feldwick. Anatomy of Humbug: How to Think Differently of Advertising (Bk). (Required)
      ISBN: 9781784621926
      New: $26.50
      Used: $20.00
      Rental: $19.88 (New), $9.28 (Used)
    • Ries. Positioning (Foreword Kotler). (Required)
      ISBN: 9780071373586
      New: $16.95
      Used: $12.75
      Rental: $12.71 (New), $5.93 (Used)
    Purchase from USC Bookstore