Marketing Strategy and Policy

Section 16550

  • Note: Note: Description of the course: Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a multi-period competitive market environment simulation.
  • Session Dates (session code 033)
    First day of classes:
    Monday, January 12, 2015
    Last day to add:
    Friday, January 30, 2015
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 30, 2015
    Last day to drop with a mark of "W":
    Friday, April 10, 2015
    End of session:
    Wednesday, May 13, 2015
  • Book List Prices and book list are subject to change.
    • Badame. MKT 560 Course Reader. (Required)
      ISBN: 9780182185801
      New: $92.42
      Used: $69.50
    • Badame. MKT 560 Course Reader - Articles. (Required)
      ISBN: 9780182185825
      New: $117.78
      Used: $88.50
    Purchase from USC Bookstore