Marketing Analysis and Strategy

Section 16486

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 12, 2015
    Last day to add:
    Friday, January 30, 2015
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 30, 2015
    Last day to drop with a mark of "W":
    Friday, April 10, 2015
    End of session:
    Wednesday, May 13, 2015
  • Book List Prices and book list are subject to change.
    • Aaker. Strategic Market Management. (Recommended)
      ISBN: 9781118582862
      New: $150.00
      Used: $112.50
      Rental: $112.50 (New), $82.50 (Used)
    • Best. Market-Based Management. (Recommended)
      ISBN: 9780130387752
      New: $195.00
      Used: $146.25
      Rental: $146.25 (New), $107.25 (Used)
    • Aaker. Strategic Market Management, 10th Edition. (Recommended)
      ISBN: 9781118805213
      eBook: $62.50
    • Best. Market-Based Management. (Recommended)
      ISBN: 9780133071627
      eBook: $94.75
    • Luo. MKT 440 COURSE READER. (Required)
      ISBN: 9780182185979
      New: $43.51
      Used: $32.75
    Purchase from USC Bookstore