Marketing Communication Campaigns

Section 20613

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 12, 2015
    Last day to add:
    Friday, January 30, 2015
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 30, 2015
    Last day to drop with a mark of "W":
    Friday, April 10, 2015
    End of session:
    Wednesday, May 13, 2015
  • Book List Prices and book list are subject to change.
    • Young. Brand Media Strategy. (Required)
      ISBN: 9780230104747
      New: $29.00
      Used: $21.75
      Rental: $17.40 (New), $11.60 (Used)
    • Heath. Made to Stick: Why Some Ideas Survive & Others Die. (Required)
      ISBN: 9781400064281
      New: $26.00
      Used: $19.50
      Rental: $19.50 (New), $14.30 (Used)
    • Vaynerchuk. Jab, Jab, Jab, Right Hook. (Required)
      ISBN: 9780062273062
      New: $33.00
      Used: $24.75
      Rental: $24.75 (New), $18.15 (Used)
    • Barry. Advertising Concept Book. (Required)
      ISBN: 9780500290316
      New: $31.95
      Used: $24.00
      Rental: $23.96 (New), $17.57 (Used)
    • Heath. Made to Stick: Why Some Ideas Survive and Others Die. (Required)
      ISBN: 9781588365965
      eBook: $13.99
    • Coughter. Art of the Pitch. (Required)
      ISBN: 9780230120518
      New: $28.00
      Used: $21.00
    Purchase from USC Bookstore