Marketing 525:
Consumer Behavior (3.0 units)
Theories and applications of consumer behavior in marketing; psychlogical, social, cultural, and ethnic factors influencing consumer behavior.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
---|---|---|---|---|---|---|---|---|---|
16518R | 033 | Lecture | 6:30-9:30pm | Wednesday | 43 of 54 | Dennis Rook | JKP204 |