Journalism 491:

Transmedia, New Media and Strategic PR/Communication (4.0 units)

Study of the new rules of message development and dissemination in strategic communication and marketing: Participatory Culture, Transmedia Branding, Spreadable Media, and Crowdsourcing. Open only to seniors and master students in Public Relations and Strategic Public Relations.
  • Restriction: Registration open to the following major(s): Public Relations, Strategic Public Relations
  • Restriction: Registration open to the following class level(s): Senior, Master Student
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
21444D001Lecture6:00-9:20pmTuesday10 of 16Henry Jenkins,
Burghardt Tenderich
ANN209session datesbook list
Information accurate as of 3/11/2015 1:55 PM.