Advertising and Promotion Strategy

Section 16526

  • Session Dates (session code 033)
    First day of classes:
    Monday, August 25, 2014
    Last day to add:
    Friday, September 12, 2014
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 12, 2014
    Last day to drop with a mark of "W":
    Friday, November 14, 2014
    End of session:
    Wednesday, December 17, 2014
  • Book List Prices and book list are subject to change.
    • TELLIS. MKT 526 COURSE READER. (Required)
      ISBN: 9780182177028
      New: $28.44
    • TELLIS. EFFECTIVE ADVERTISING HOW, WHEN, AND WHY ADVERTISING WORKS(2003). (Required)
      ISBN: 9780761922537
      New: $78.00
      Used: $58.50