New Product Development and Branding

Section 16492

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 25, 2014
    Last day to add:
    Friday, September 12, 2014
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 12, 2014
    Last day to drop with a mark of "W":
    Friday, November 14, 2014
    End of session:
    Wednesday, December 17, 2014
  • Book List Prices and book list are subject to change.
    • KELLER. STRATEGIC BRAND MANAGEMENT. (Required)
      ISBN: 9780132664257
      New: $235.00
      Used: $176.25
      Rent from USC Bookstore Partner SKYOThis title is available as an in-store rental.

    • KELLER. STATEGIC BRAND MANAGEMENT. (Optional)
      ISBN: 9780132664288
      New: $97.99
      Used: $0.00
      Option: 180 day e-rental; ask at info desk

    • MADDOCK MICHAEL. BRAND NEW: SOLVING THE INNOVATION PARADOX --. (Required)
      ISBN: 9780470643594
      New: $30.00
      Used: $22.50