Marketing 405:

Advertising and Promotion Management (4.0 units)

Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385x.
  • Prerequisite: 1 from (BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385)
  • Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16470R001Lecture12:00-1:50pmMon, Wed44 of 48Lisa CavanaughHOH303session datesbook list
16472R001Lecture2:00-3:50pmMon, Wed45 of 48Lisa CavanaughHOH303session datesbook list
16474D001Lecture4:00-5:50pmMon, Wed45 of 47Hank WasiakHOH304Word (46251 KB)session datesbook list
Information accurate as of 9/23/2014 4:03 PM.