Marketing 530:

New Product Development (3.0 units)

Systematic approaches to product development; reasons for product failure; processes, techniques and concepts firms use to develop; test, and execute product innovations and imitations.
  • Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
  • Restriction: Registration open to the following class level(s): Master Student, Doctoral Student
16528R033Lecture6:00-10:00pmWednesday25 of 54Diane BadameJKP110session datesbook list
16529R372Lecture10:00-12:00pmSaturday36 of 40Diane BadameONLINEdistance learningsession datesbook list
Information accurate as of 8/31/2014 9:55 AM.