Audience Analysis (4.0 units)
Fundamental principles of audience research; critique of existing methodologies; implications for global audiences and mass media markets.
- Crosslist: This course is offered by the CMGT department but may qualify for major credit in JOUR. To register, enroll in CMGT 587.
|21772D||169||Lecture||TBA||TBA||14 of 90||Kimberlie Stephens,Jessica Neff||ONLINE|