Marketing Analysis and Strategy

Section 16482

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 13, 2014
    Last day to add:
    Friday, January 31, 2014
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 31, 2014
    Last day to drop with a mark of "W":
    Friday, April 11, 2014
    End of session:
    Wednesday, May 14, 2014
  • Book List Prices and book list are subject to change.
    • MASON. MARKETING GAME (W/CD ). (Required)
      ISBN: 9780072513806
      New: $64.50
      Used: $48.40
      Rent from USC Bookstore Partner SKYOnEt price

    • BEST. MARKET-BASED MANAGEMENT. (Optional)
      ISBN: 9780130387752
      New: $160.75
      Used: $120.60
      Rent from USC Bookstore Partner SKYOThis title is available as an in-store rental

    • BEST. MARKET-BASED MANAGEMENT. (Optional)
      ISBN: 9780130387851
      New: $68.99
      Used: $0.00
      Option: 180 day e-rental; ask at info desk

    • LUO. MKT 440 COURSE READER. (Required)
      ISBN: 9780182167883
      New: $45.99
    • AAKER. STRATEGIC MARKET MANAGEMENT. (Optional)
      ISBN: 9781118582862
      New: $127.50
      Used: $95.65
      Rent from USC Bookstore Partner SKYOThis title is available as an in-store rental