Direct Response and Internet Marketing

Section 16479

  • Note: Note: Studies the role of interactive media on various online platforms in marketing. The broad topics covered include online advertising, search engine marketing, email and direct marketing, social media, web analytics, and mobile marketing. Prerequisite: BUAD 307.
  • Session Dates (session code 001)
    First day of classes:
    Monday, January 13, 2014
    Last day to add:
    Friday, January 31, 2014
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 31, 2014
    Last day to drop with a mark of "W":
    Friday, April 11, 2014
    End of session:
    Wednesday, May 14, 2014
  • Book List Prices and book list are subject to change.
    • MAYZLIN. MKT 425 COURSE READER. (Required)
      ISBN: 9780182167814
      New: $69.02