Customer Insights and Analysis

Section 16523

  • Note: Section 16523 is reserved for MSMKT students only.
  • Session Dates (session code 033)
    First day of classes:
    Monday, August 26, 2019
    Last day to add:
    Friday, September 13, 2019
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 13, 2019
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 11, 2019
    Last day to drop with a mark of "W":
    Friday, November 15, 2019
    End of session:
    Wednesday, December 18, 2019

  • Book List Prices and book list are subject to change.
    • Aaker. Marketing Research. (Required)
      ISBN: 9781119238720
      New: $175.50
      Used: $131.75
      Rental: $131.63 (New), $80.73 (Used)
    • Yang. MKT 512 Course Reader. (Required)
      ISBN: 9780180002711
      New: $36.90
      Used: $27.75
    • Blattberg. Database Marketing. (Required)
      ISBN: 9781441903327
      New: $99.99
      Used: $75.00
    Purchase from USC Bookstore