Marketing Analysis and Strategy

Section 16495

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 26, 2019
    Last day to add:
    Friday, September 13, 2019
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 13, 2019
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 11, 2019
    Last day to drop with a mark of "W":
    Friday, November 15, 2019
    End of session:
    Wednesday, December 18, 2019


  • Book List Prices and book list are subject to change.
    • Best. Market-Based Management. (Recommended)
      ISBN: 9780130387752
      New: $233.00
      Used: $174.75
      Rental: $186.40 (New), $107.18 (Used)
    • Moorman. Strategic Market Management. (Recommended)
      ISBN: 9781119392224
      eBook: $72.00
    • Best. Market-Based Management. (Recommended)
      ISBN: 9780133467802
      eBook: $73.50
    • Luo. MKT 440 Course Reader. (Required)
      ISBN: 9780180001868
      New: $66.94
      Used: $50.25
    • Aaker. Strategic Market Management. (Recommended)
      ISBN: 9781119392200
      New: $88.75
      Used: $66.75
      Rental: $57.69 (New), $40.83 (Used)
    Purchase from USC Bookstore