Advertising and Promotion Management

Section 16470

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 26, 2019
    Last day to add:
    Friday, September 13, 2019
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 13, 2019
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 11, 2019
    Last day to drop with a mark of "W":
    Friday, November 15, 2019
    End of session:
    Wednesday, December 18, 2019

  • Book List Prices and book list are subject to change.
    • Cengage. Cengage Unlimited, Multi-term (12 months). (Required)
      ISBN: 9780357700013
      eBook: $179.99
    • O'Guinn. Advertising and Integrated Brand Promotion. (Required)
      ISBN: 9781337514231
      eBook: $39.49
    • O'Guinn. Advertising & Integrated Brand Promotion. (Required)
      ISBN: 9781337110211
      New: $199.00
      Used: $149.25
      Rental: $91.54 (Used)
    • Cengage Unlimited. Cengage Unlimited, Multi-term (24 months), 1st Edition. (Required)
      ISBN: 9780357700020
      eBook: $239.99
    • Cengage Unlimited. Cengage Unlimited, 1 term (4 months), 1st Edition. (Required)
      ISBN: 9780357700006
      eBook: $119.99
    Purchase from USC Bookstore