Research Skills for Marketing Insights

Section 16509

  • Note: Recommended Preparation: BUAD 310 or COMM 301 or PSYC 274 or MATH 116. Duplicates credit in MKT 470.
  • Session Dates (session code 001)
    First day of classes:
    Monday, August 26, 2019
    Last day to add:
    Friday, September 13, 2019
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 13, 2019
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 11, 2019
    Last day to drop with a mark of "W":
    Friday, November 15, 2019
    End of session:
    Wednesday, December 18, 2019

  • Book List Prices and book list are subject to change.
    • Yang. MKT 402 Course Reader:. (Required)
      ISBN: 9780180002728
      New: $41.76
      Used: $31.50
    • Aaker. Marketing Research. (Required)
      ISBN: 9781119238720
      New: $175.50
      Used: $131.75
      Rental: $131.63 (New), $80.73 (Used)
    Purchase from USC Bookstore