Marketing Fundamentals

Section 14824

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 26, 2019
    Last day to add:
    Friday, September 13, 2019
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 13, 2019
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 11, 2019
    Last day to drop with a mark of "W":
    Friday, November 15, 2019
    End of session:
    Wednesday, December 18, 2019


  • Book List Prices and book list are subject to change.
    • Grewal. M: Marketing. (Required)
      ISBN: 9781260158083
      eBook: $50.75
    • Berger. Contagious. (Required)
      ISBN: 9781451686586
      New: $16.00
      Used: $12.00
      Rental: $10.40 (New), $7.36 (Used)
    • Grewal. M: Marketing (RRMCG). (Required)
      ISBN: 9781259924033
      New: $200.00
      Used: $150.00
      Rental: $58.00 (New), $58.00 (Used)
    Purchase from USC Bookstore