Marketing 499:

Special Topics (2.0-4.0 units, max 8)

Current developments in the field of Marketing; topics to be selected each semester. Prerequisite: BUAD 307 or MKT 385x.
  • Prerequisite: 1 from (BUAD 307 or MKT 385)
  • Note: The prerequisite for MKT 499 for fall 2017 is waived and students may obtain clearance from the Undergraduate Advising Office. Course Description: Examines the business of creating, marketing, and managing massive entertainment franchises, mostly in movies, but also in television, video games and toys. Disciplines covered include effective storytelling, marketing, management, psychology, and economics/finance.
SectionSessionUnitsTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
The Art and Science of Creating and Marketing Blockbuster Entertainment Franchises
16514R0014.0Lecture4:00-5:50pmTue, Thu
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Gene DelvecchioJFF236PDF (589783 KB)notesession datesbook list
Information accurate as of September 28, 2017 12:00 pm.