Public Relations 504:

Strategic Public Relations Research, Evaluation and Insights (3.0 units)

Covers use of primary and secondary research methods, analysis, web monitoring and analytics, pre- and post-campaign testing, and other techniques in program planning and evaluation.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
21318D001Lecture6:30-9:10pmMonday
17 of 17
Aimei YangASC240session datesbook list
21319D001Lecture6:30-9:10pmTuesday4 of 16Ulrike GretzelASC328session datesbook list
21320D001Lecture6:30-9:10pmThursday
15 of 15
Laura JacksonASC328PDF (796484 KB)session datesbook list
Information accurate as of September 13, 2017 11:08 am.