Global Marketing Communication

Section 21753

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 22, 2016
    Last day to add:
    Friday, September 9, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 9, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 7, 2016
    Last day to drop with a mark of "W":
    Friday, November 11, 2016
    End of session:
    Wednesday, December 14, 2016
  • Book List Prices and book list are subject to change.
    • Keegan. Global Marketing (w/out Access Code). (Required)
      ISBN: 9780134129945
      New: $288.25
      Used: $216.25
      Rental: $187.36 (New), $115.30 (Used)
    • Demooij. Global Marketing & Advertising. (Required)
      ISBN: 9781452257174
      New: $94.75
      Used: $71.25
      Rental: $71.06 (New), $37.90 (Used)
    • de Mooij. Global Marketing and Advertising: Understanding Cultural Paradoxes. (Required)
      ISBN: 9781483315454
      eBook: $69.00
    • Keegan. Global Marketing. (Required)
      ISBN: 9780134138176
      eBook: $167.99
    Purchase from USC Bookstore