Online Marketing Communication Development and Analysis

Section 21751

  • Session Dates (session code 001)
    First day of classes:
    Monday, August 22, 2016
    Last day to add:
    Friday, September 9, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, September 9, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, October 7, 2016
    Last day to drop with a mark of "W":
    Friday, November 11, 2016
    End of session:
    Wednesday, December 14, 2016
  • Book List Prices and book list are subject to change.
    • Jenkins. Spreadable Media. (Required)
      ISBN: 9780814743508
      New: $29.95
      Used: $22.50
      Rental: $19.47 (New), $11.98 (Used)
    • Burbary. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. (Required)
      eBook: $31.99
    • Banet-Weiser. Authentic. (Required)
      ISBN: 9780814787144
      New: $26.00
      Used: $19.50
    • Hemann. Digital Marketing Analytics. (Required)
      ISBN: 9780789750303
      New: $39.99
      Used: $30.00
      Rental: $29.99 (New), $16.00 (Used)
    Purchase from USC Bookstore