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Public Relations (PR)
- D class assignments for undergraduates available in ASC140; phone (213) 740-0900.
- All ASCJ majors (undergraduate and graduate) will be assessed a $150 per semester "ASCJ" Technology fee." Phone (213) 740-5297 for questions. All ASCJ minors and non majors/minors will be assessed a $75 per semester "ASCJ Technology fee." There is no technology fee charged for the summer term. Phone (213) 740-5297 for questions.
Focus on the unique writing requirements of social, online, broadcast, print and other media in public relations/strategic communication; emphasis on judgment, context and audience understanding.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21070D | 001 | Lecture | 2:00-5:20pm | Monday | 16 of 16 | Kate Jacobs | ANN413 | PDF (278981 KB) |   |
| 21071D | 001 | Lecture | 10:00-1:20pm | Wednesday | 16 of 16 | Laura Castaneda | ANNL116 | | |
| 21072D | 001 | Lecture | 6:00-9:20pm | Thursday | 14 of 16 | Darryl Ryan | ANN408 | PDF (215749 KB) | |
| 21073D | 001 | Lecture | 2:00-5:20pm | Monday | 16 of 16 | Ron Grover | ANN307 | | |
| 21074D | 001 | Lecture | 6:00-9:20pm | Thursday | 8 of 16 | Patrick Maio | ANN309 | Word (142991 KB) | |
Strategies and practices in the growing field of public relations/strategic communication, including landmark cases; special emphasis on historical roots, evolution, current and future practice.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21184D | 001 | Lecture | 6:00-9:20pm | Monday | 15 of 16 | Gregory Bishop | ANN211 | PDF (300901 KB) | |
| 21185D | 001 | Lecture | 2:00-5:20pm | Thursday | 16 of 16 | Brenda Lynch | ANN408 | Word (569618 KB) | |
| 21186D | 001 | Lecture | 6:00-9:20pm | Wednesday | 15 of 15 | Melissa Robinson | ANNL116 | | |
| 21187D | 001 | Lecture | 6:00-9:20pm | Wednesday | 16 of 16 | Jose Zavala | ASC331 | PDF () | |
History and development of advertising; basic advertising campaigns showing relationships of marketing, creative, print and electronic media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21145D | 001 | Lecture | 6:00-9:20pm | Monday | 27 of 35 | David Dreyer | ANN406 | | |
| 21146D | 001 | Lecture | 6:30-9:50pm | Tuesday | 14 of 35 | David Measer | ANNL101 | |
Introduction to media relations, social media and influencer engagement; intensive writing and creating multimedia content for traditional, emerging and social media.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21190D | 001 | Lecture | 2:00-5:20pm | Thursday | 14 of 15 | Stefan Pollack | ANN308 | | |
| 21192D | 001 | Lecture | 6:00-9:20pm | Tuesday | 17 of 18 | Kate Jacobs | ANN308 | PDF (430188 KB) | |
Advanced course in writing, digital content and multimedia creation; production of communications collateral for social and owned media channels targeting an array of audiences.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21201D | 001 | Lecture | 12:00-3:20pm | Thursday | 15 of 15 | Daren Brabham | ANN413 | | |
| 21202D | 001 | Lecture | 6:00-9:20pm | Thursday | 9 of 15 | Josh Jenisch | ANN307 | | |
| 21204D | 001 | Lecture | 6:00-9:20pm | Thursday | 16 of 16 | Stefan Pollack | ANN308 | | |
| 21205D | 001 | Lecture | 2:00-5:20pm | Thursday | 18 of 18 | Jennifer Floto | ANN307 | |
Covers the complex intersection of legal standards and regulations, ethical practices and decision making, and social responsibilities for public relations/strategic communication practitioners.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21240D | 001 | Lecture | 6:30-9:50pm | Tuesday | 20 of 20 | Monique Rad-Stein | ANN406 | |
Relationship between public relations/strategic communication and other organizational disciplines; understanding business goals and objectives; economic literacy; financial/investor relations; how PR/communication agencies are built and managed.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21241D | 001 | Lecture | 2:00-5:20pm | Tuesday | 21 of 20 | Burghardt Tenderich | ANNL116 | | |
| 21243D | 001 | Lecture | 2:00-5:20pm | Monday | 23 of 20 | David Stamper | ANNL116 | Word (401408 KB) | |
| 21244D | 001 | Lecture | 2:00-5:20pm | Monday | 13 of 20 | Laura Jackson | ASC228 | PDF (746024 KB) | |
In-depth study of methods for planning, managing and evaluating strategic communication campaigns; critical analysis of contemporary cases; development of campaigns for real world clients.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21267D | 001 | Lecture | 6:00-9:20pm | Monday | 9 of 12 | Melissa Robinson | ANN408 | | |
| 21268D | 001 | Lecture | 6:00-9:20pm | Wednesday | 9 of 12 | Darryl Ryan | ANN405 | PDF (211206 KB) | |
Public relations in the design, promotion, and presentation of popular entertainment, including films, broadcasting, music, expositions, amusement parks, resorts and arenas.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21270D | 001 | Lecture | 6:30-9:50pm | Wednesday | 31 of 40 | Paul Pflug | ANNL101 | |
Introduction to the specialized field of public relations for non-profit and non-governmental organizations; emphasis on case studies, strategic and critical thinking, and campaign development.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21278D | 001 | Lecture | 2:00-5:20pm | Monday | 7 of 16 | Lisa Johnson | ANN309 | Word (567282 KB) | |
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21290D | 001 | Lecture | 12:00-1:50pm | Mon, Wed | 22 of 22 | Jennifer Floto | ANN408 | | |
| 21291D | 001 | Lecture | 6:00-9:20pm | Wednesday | 17 of 18 | Dave Quast | ANN209 | | |
| 21292D | 001 | Lecture | 6:30-9:50pm | Monday | 19 of 19 | Ulrike Gretzel | ASC331 | |
PR 478: Social Media Analytics: Data and Content Creation for Real-time Public Relations (4.0 units)
Application of monitoring tools to become social media analysts and real-time content creators; interpretation of large data sets drawn from the social web; understanding of how to present data visually for optimal impact.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21316D | 001 | Lecture | 2:00-5:20pm | Tuesday | 18 of 20 | Matthew Leveque | ANN307 | |
Individual research and readings. Not available for graduate credit.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21396D | 001 | Lecture | TBA | TBA | 0 of 12 | Daren Brabham | OFFICE | | |
| 21403D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21406D | 001 | Lecture | TBA | TBA | 0 of 12 | Jennifer Floto | OFFICE | | |
| 21413D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | | |
| 21424D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21426D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21428D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE | | ||
| 21429D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | |
Learn to build, promote and manage a personal brand through critical analysis, case study, interactive interpretation and creative problem solving.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21430D | 001 | Lecture | 6:30-9:50pm | Thursday | 18 of 40 | Jessica Weiner | ANN406 | |
Study and evaluation of communications campaigns by civil society actors to influence public policy with a focus on messaging and efforts to shape news coverage.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21456D | 001 | Lecture | 2:00-5:20pm | Tuesday | 20 of 24 | Roberto Suro | ANN305 | PDF (207382 KB) | |
A survey of the profession, focusing on the key role of strategic public relations in today's information-based society; provides a social, economic and political context for the program.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21491D | 001 | Lecture | 3:00-5:40pm | Tuesday | 13 of 15 | Teresa Todd | ANN308 | | |
| 21492D | 001 | Lecture | 6:30-9:10pm | Monday | 12 of 15 | Dotty Diemer | ANN413 | | |
| 21493D | 001 | Lecture | 6:00-8:40pm | Tuesday | 17 of 17 | Burghardt Tenderich | ANN305 | |
Explores the origins, effects of, and processes for adhering to the complex network of legal, ethical and social responsibilities of the contemporary PR practitioner.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21499D | 001 | Lecture | 6:00-8:40pm | Wednesday | 13 of 15 | Michelle Sherman | ASC328 | Word (560900 KB) | |
| 21500D | 001 | Lecture | 12:00-2:40pm | Tuesday | 14 of 15 | Daren Brabham | ANN408 | PDF (512651 KB) | |
| 21501D | 001 | Lecture | 6:00-8:40pm | Monday | 10 of 15 | Laura Jackson | ASC228 | PDF (664583 KB) | |
Intensive focus on the specialized writing requirements of online, broadcast, print and other public relations media; includes content analysis of strategic public relations materials.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21554D | 001 | Lecture | 6:30-9:10pm | Wednesday | 14 of 15 | Jennifer Floto | ANN307 | | |
| 21555D | 001 | Lecture | 6:30-9:10pm | Monday | 10 of 15 | Daniel Gaines | ANN307 | Word (560583 KB) | |
| 21556D | 001 | Lecture | 6:30-9:10pm | Tuesday | Canceled | | |||
| 21557D | 001 | Lecture | 6:30-9:10pm | Thursday | 14 of 15 | Jacqueline Liu | ANN305 | |
In-depth study of the creation and protection of reputations for entertainment properties of all types and the characteristics that distinguish it from other disciplines.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21563D | 001 | Lecture | 6:30-9:10pm | Wednesday | 16 of 20 | Paula Askanas | ANN309 | Word (55957 KB) | |
Practical and theoretical survey of the public relations profession as it is currently practiced, providing a social/contextual backdrop for further study of the field.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21599D | 169 | Lecture | TBA | TBA | 14 of 60 | Burghardt Tenderich | ONLINE |  |
Learn all aspects of corporate communications and reputation management through real-time news analysis, cases and senior guest speakers from the world's largest, most admired companies.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21597D | 001 | Lecture | 6:30-9:10pm | Monday | 20 of 21 | Robert Feldman | ANN209 | |
Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the department.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21464D | 001 | Lecture | TBA | TBA | 0 of 12 | Jay Wang | OFFICE | | |
| 21621D | 001 | Lecture | TBA | TBA | 0 of 12 | Robert Kozinets | OFFICE | | |
| 21629D | 001 | Lecture | TBA | TBA | 0 of 12 | Daren Brabham | OFFICE | | |
| 21636D | 001 | Lecture | TBA | TBA | 0 of 12 | Fred Cook | OFFICE | | |
| 21642D | 001 | Lecture | TBA | TBA | 0 of 12 | Burghardt Tenderich | OFFICE | | |
| 21644D | 001 | Lecture | TBA | TBA | 2 of 12 | Jennifer Floto | OFFICE | | |
| 21649D | 001 | Lecture | TBA | TBA | 0 of 12 | OFFICE | | ||
| 21654D | 001 | Lecture | TBA | TBA | 0 of 12 | Matthew Leveque | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21681D | 001 | Lecture | TBA | TBA | 26 of 35 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21665D | 001 | Lecture | TBA | TBA | 1 of 12 | Jennifer Floto | OFFICE | |
Credit on acceptance of thesis.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21671D | 001 | Lecture | TBA | TBA | 3 of 12 | Jennifer Floto | OFFICE | |
Provides a practical, working understanding of financial communications, concerned primarily with articulating a company's value. This applies to matters of corporate image and financial/investment environment. Open only to public relations and strategic public relations majors.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 21683D | 001 | Lecture | 6:30-9:10pm | Wednesday | 7 of 20 | David Stamper | ASC228 | |