Marketing Analysis and Strategy

Section 16486

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 11, 2016
    Last day to add:
    Friday, January 29, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 29, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, February 26, 2016
    Last day to drop with a mark of "W":
    Friday, April 8, 2016
    End of session:
    Wednesday, May 11, 2016
  • Book List Prices and book list are subject to change.
    • Luo. MKT 440 Course Reader: Marketing Analysis and Strategy. (Required)
      ISBN: 9780182199976
      New: $46.65
      Used: $35.00
    • Aaker. Strategic Market Management. (Recommended)
      ISBN: 9781118582862
      New: $158.25
      Used: $118.75
      Rental: $118.69 (New), $55.39 (Used)
    • Best. Market-Based Management. (Recommended)
      ISBN: 9780133071627
      eBook: $102.75
    • Aaker. Strategic Market Management, 10th Edition. (Recommended)
      ISBN: 9781118805213
      eBook: $71.50
    • Best. Market-Based Management. (Recommended)
      ISBN: 9780130387752
      New: $210.25
      Used: $157.75
      Rental: $73.59 (Used)
    Purchase from USC Bookstore