Advertising and Communication

Section 20556

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 11, 2016
    Last day to add:
    Friday, January 29, 2016
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 29, 2016
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Friday, February 26, 2016
    Last day to drop with a mark of "W":
    Friday, April 8, 2016
    End of session:
    Wednesday, May 11, 2016
  • Book List Prices and book list are subject to change.
    • Melissa Aronczyk. Branding the Nation: The Global Business of National Identity. (Required)
      ISBN: 9780199329182
      eBook: $23.99
    • Berger. Ways of Seeing. (Required)
      ISBN: 9780140135152
      New: $16.00
      Used: $12.00
      Rental: $5.60 (Used)
    • Leiss. Social Communication in Advertising. (Required)
      ISBN: 9780415966764
      New: $62.75
      Used: $47.25
      Rental: $21.96 (Used)
    • Aronczyk. Branding the Nation. (Required)
      ISBN: 9780199752171
      New: $24.95
      Used: $18.75
      Rental: $18.71 (New), $8.73 (Used)
    • Turow. Daily You. (Required)
      ISBN: 9780300188011
      New: $20.00
      Used: $15.00
      Rental: $13.00 (New), $7.00 (Used)
    • Barthes. Mythologies. (Required)
      ISBN: 9780374521509
      New: $15.00
      Used: $11.25
      Rental: $5.25 (Used)
    • Molotch. Where Stuff Comes From. (Required)
      ISBN: 9780415950428
      New: $49.95
      Used: $37.50
      Rental: $17.48 (Used)
    Purchase from USC Bookstore