Marketing 405:

Advertising and Promotion Management (4.0 units)

Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Prerequisite: BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385x.
  • Prerequisite: 1 from (BUAD 307 or COMM 200 or COMM 302 or JOUR 340 or MKT 385)
  • Restriction: Registration open to the following class level(s): Freshmen, Sophomore, Junior, Senior, Senior (fifth year)
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16470R001Lecture2:00-3:50pmMon, Wed
40 of 40
Hank WasiakHOH305PDF (353764 KB)session datesbook list
16472R001Lecture10:00-11:50amMon, Wed
40 of 40
Therese WilburHOH301session datesbook list
Information accurate as of 8/11/2016 5:45 PM.