Global Marketing Communication

Section 21754

  • Note: This section is open to students admitted to the Online Master of Communication Management program only.
  • Session Dates (session code 169)
    First day of classes:
    Wednesday, September 2, 2015
    Last day to add:
    Tuesday, September 22, 2015
    Last day to drop without a mark of "W" and receive a refund:
    Tuesday, September 22, 2015
    Last day to withdraw without a “W” on transcript or change pass/no pass to letter grade:
    Tuesday, October 13, 2015
    Last day to drop with a mark of "W":
    Tuesday, November 24, 2015
    End of session:
    Tuesday, December 15, 2015
  • Book List Prices and book list are subject to change.
    • Keegan. Global Marketing, 8/e. (Required)
      ISBN: 9780133575682
      eBook: $134.25
    • de Mooij. Global Marketing and Advertising. (Required)
      ISBN: 9781483310008
      eBook: $64.00
    • Demooij. Global Marketing & Advertising. (Required)
      ISBN: 9781452257174
      New: $88.00
      Used: $66.00
      Rental: $66.00 (New), $30.80 (Used)
    • Keegan. Global Marketing (w/out Access Code). (Required)
      ISBN: 9780133545005
      New: $285.25
      Used: $214.00
      Rental: $213.94 (New), $99.84 (Used)
    Purchase from USC Bookstore