Marketing 445:

New Product Development and Branding (4.0 units)

This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed. Prerequisite: BUAD 307 or MKT 385x.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16490R001Lecture12:00-1:50pmTue, Thu
40 of 40
Matthew SeloveHOH305PDF (250069 KB)session datesbook list
16492R001Lecture4:00-5:50pmTue, Thu
40 of 40
Matthew SeloveHOH305PDF (250069 KB)session datesbook list
16493R001Lecture6:00-7:50pmTue, Thu25 of 40Matthew SeloveHOH305PDF (250069 KB)session datesbook list
Information accurate as of 3/11/2015 12:55 PM.