Journalism 504:

Strategic Public Relations Research, Evaluation and Insights (3.0 units)

Covers use of primary and secondary research methods, analysis, web monitoring and analytics, pre-and post-campaign testing, and other techniques in program planning and evaluation. Prerequisite: JOUR 508.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
21479D001Lecture3:00-5:40pmMonday
16 of 16
Kjerstin ThorsonANN210session datesbook list
21480D001Lecture6:30-9:10pmMonday
16 of 16
Laura JacksonASC230session datesbook list
21481D001Lecture6:30-9:10pmThursday14 of 16Laura JacksonANN405session datesbook list
Information accurate as of 3/11/2015 1:55 PM.