Marketing 425:
Direct Response and Internet Marketing (4.0 units)
Role of direct response marketing in promotion and distribution including mail order marketing, internet marketing, project testing, fulfillment management, career opportunities; case analyses. Prerequisite: BUAD 307 or MKT 385x.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16480R | 001 | Lecture | 12:00-1:50pm | Tue, Thu | 40 of 40 | Dina Mayzlin | HOH304 | PDF (332774 KB) |   |