Business Administration 307:

Marketing Fundamentals (4.0 units)

Develops a managerial viewpoint in planning and evaluating marketing decisions of the firm: products, pricing, channels, promotion, information processing, legal implications, and marketing in contemporary society.
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SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
14800R058Lecture-Discussion12:00-2:30pmMon, Wed24 of 40Zibin XuACC303PDF (629840 KB)notesession datesbook list
Information accurate as of 8/31/2014 9:55 AM.