USC Schedule of Classes

Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.

Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences.

Theory and research on value and attitude formation and change; consequences for communication and behavior.

Students learn to assess organizations' online needs, to examine the use of the Internet in terms of electronic commerce and global pressures, and design web page strategies.

Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.

Explores foundation of U.S. media policy in the digital age; students prepare White Papers on an urgent issue of contemporary digital media and entertainment policy.

Communication strategies in a global marketing environment; analysis of global â?? local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage

Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems.

Theoretical foundations of social marketing and entertainment education; uses of dramatic serials, telenovelas and animation to promote human rights; program design, evaluation.

Fundamental principles of audience research; critique of existing methodologies; implications for global audiences and mass media markets.

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.

Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Open to Communication Management, accelerated B.A., Communication/M.A., Communication Management, and M.A., Global Communication students only.

Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree; oral defense of project. Open to Master of Communication Management students only. (Duplicates credit in former COMM 597.)