Consumer Behavior and Marketing

Section 16500

  • Session Dates (session code 001)
    First day of classes:
    Monday, January 13, 2014
    Last day to add:
    Friday, January 31, 2014
    Last day to drop without a mark of "W" and receive a refund:
    Friday, January 31, 2014
    Last day to drop with a mark of "W":
    Friday, April 11, 2014
    End of session:
    Wednesday, May 14, 2014
  • Book List Prices and book list are subject to change.
    • HOYER. CONSUMER BEHAVIOR. (Required)
      ISBN: 9781133435211
      New: $309.25
      Used: $231.95
      Rent from USC Bookstore Partner SKYOThis title is available as an in-store rental

    • DEL VECCHIO GENE. CREATING BLOCKBUSTERS!: HOW TO GENERATE AND M. (Optional)
      ISBN: 9781455615292
      New: $27.00
      Used: $20.25