Marketing 555:
Marketing Channels (3.0 units)
Examination of strategic decision making in marketing channelswith emphasis on the structure and management of channels.Intensity of distribution, vertical integration, how roles in thechannel are formulated, types of intermediaries, and multiple channels of distribution.
- Prerequisite: 1 from (GSBA 509 or GSBA 509a or GSBA 528)
- Note: Non-Business student applications are available at www.marshall.usc.edu/registrationpolicies. Please complete and submit to registration@marshall.usc.edu.
| Section | Session | Type | Time | Days | Registered | Instructor | Location | Syllabus | Info |
|---|---|---|---|---|---|---|---|---|---|
| 16546R | 033 | Lecture | 11:00-12:20pm | Mon, Wed | 26 of 54 | Gary Frazier | JKP210 | Word (54784 KB) |    |