Marketing 530:

New Product Development (3.0 units)

Systematic approaches to product development; reasons for product failure; processes, techniques and concepts firms use to develop; test, and execute product innovations and imitations.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16528R033Lecture2:00-3:20pmTue, Thu55 of 56Dennis RookJKP212notesession datesbook list
Information accurate as of 8/31/2014 4:56 PM.