Marketing 445:

New Product Development and Branding (4.0 units)

This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Legal aspects of brand management such as trademark protection and infringement are also addressed.
SectionSessionTypeTimeDaysRegisteredInstructorLocationSyllabusInfo
16488R001Lecture2:00-3:50pmTue, Thu
Canceled
Matthew Selovesession dates
16490R001Lecture12:00-1:50pmTue, Thu39 of 40Matthew SeloveHOH305session datesbook list
16492R001Lecture4:00-5:50pmTue, Thu39 of 40Matthew SeloveHOH305PDF (153389 KB)session datesbook list
16493R001Lecture6:00-7:50pmTue, Thu35 of 40Matthew SeloveHOH305PDF (153389 KB)session datesbook list
Information accurate as of 8/31/2014 4:56 PM.