Inventing Monte Carlo

USC Visual Studies Research Institute

Tuesday, March 12, 2013 : 2:00pm to 3:30pm

University Park Campus
Social Sciences Building
250

Free with RSVP


This paper traces the history of Monte Carlo while considering how the casino's management capitalized on the power of visual culture.

 

MARK BRAUDE

Graduate Student, Department of History

Anne Friedberg Memorial Award Recipient

 

The founders of the world’s first modern full-scale casino-resort originally built and promoted Monte Carlo not as a gambling town, but as a curative health spa. This paper traces the history of Monte Carlo, founded in 1863, while considering how the casino’s management capitalized on the power of visual culture to create an image of their resort as a center of cosmopolitan glamour, sophistication, and leisure.

 

Please RSVP to vsgc@dornsife.usc.edu by March 7.

 

Visual Studies Research Institute