Do the Facts Speak for Themselves? Testing the Effectiveness of Story- and Fact-Based Cervical Cancer Messages for Latinas
Thursday, December 6, 2012 : 12:00pm to 1:00pm
University Park Campus
Immigrant women with low levels of acculturation and less education are at the highest risk for cervical cancer. Please join researchers Dr. Lourdes Baezconde-Garbanati, Doe Mayer and Dr. Sheila Murphy for a screening and discussion of two short cervical cancer films followed by a presentation of preliminary findings.
Immigrant women with low levels of acculturation and less education are at the highest risk for cervical cancer. Latina and Korean women in particular face higher cervical cancer risk than other women in the U.S. Searching for the best way to convey health information, a multidisciplinary USC team empirically tested the efficacy of different communication methods for a greater and more sustained impact on knowledge, attitudes and prevention behavior. Two short films were made, both containing the same information regarding cervical cancer prevention, detection and treatment - one in a traditional non-narrative approach featuring doctors, patients, facts and figures; the other in a narrative approach through a family's conversation. Please join the researchers for a screening and discussion of both films followed by a presentation of the project's preliminary findings.