Why you need to know what European regulators and payors want if you want to bring innovation into the European market
Tuesday, August 21, 2012 : 12:00pm to 1:00pm
University Park Campus
Roman Rittweger will give an outline of the challenges that have to be overcome when bringing innovative products or services to European markets.
Roman Rittweger, MD, the founder of “Roman Rittweger Advisors in Healthcare” has a medical degree and received an MBA from INSEAD in Fontainebleau. For several years he gained consulting experience at A.T.Kearney and McKinsey & Company. Roman Rittweger founded and managed ArztPartner almeda AG, an innovative service provider for payors and a market leader in disease management, which was taken over 2001 by DKV AG (Europe’s largest private health insurance). He was one of the pioneers of disease management and managed care in Germany. Roman Rittweger then joined BBDO Consulting as a Managing Partner responsible for healthcare. His enthusiasm for “healthcare-branding” originated from the confrontation with increasing competition in all sectors of healthcare. Since the foundation of “Roman Rittweger Advisors in Healthcare”, Roman Rittweger and his teams support Fortune 500 and Dax companies as well as payors and successful SMEs in mastering a variety of market challenges.
Same as in the U.S., the European healthcare markets are highly regulated, but with a diverse payor landscape that is dominated by statutory health insurance systems. Roman will describe the relevant institutions and point out inroads for innovation.