When Supply and Demand Do Not Meet

Annenberg Research Seminar: Pablo Boczkowski

Monday, September 13, 2010 : 12:00pm to 1:00pm

University Park Campus
Annenberg School for Communication & Journalism
Room 207


Join Annenberg students and faculty for a presentation by Pablo Boczkowski, professor of media, technology and society at Northwestern University.

His topic: “When Supply and Demand Do Not Meet: The Divergent Online News Preference of Journalists and Readers and What They Mean for the Future of Media and Democracy.”

From Dr. Boczkowski: “In this talk I will report on a series of studies that bridge my recently published book, News at Work: Imitation in an Age of Information Abundance (University of Chicago Press, 2010), and a new book that I am writing during the current academic year. These studies focus on the existence and magnitude of a thematic gap between the news that journalists who work at elite online news sites consider most newsworthy and the stories that attract most attention among the audience of these sites; the factors that shape this gap; and what this gap means for the economic viability of these news organizations and the quality of democratic life.”

Annenberg Events

http://annenberg.usc.edu/Events/2010/100913ARSBoczkowski.aspx