The Thornton School’s Midori Goto presents student violinists, who perform works by Bach to celebrate Valentine’s Day.
February 14
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The Necessary Art of Constructive Persuasion

~ Monday, August 2, 2010 - Friday, September 24, 2010
Online
CEO sponsor companies: $300 per person. Non-CEO sponsor companies: $375 per person.
A three-module Webcast highlights the necessary skills and thought models associated with being a persuasive and effective human resources leader.
Join us online for this three-module learning program with Jay Conger, John Boudreau and Ed Lawler.
Module One: Enhancing Your Persuasion Skills with Jay Conger
This session with leadership expert Jay Conger focuses on cultivating a gift for persuasion. Based on his research on the persuasion abilities of highly effective leaders, Conger will discuss the tactics that are critical to successful persuasion. You will learn how to position your initiatives so that stakeholders are far more receptive to your ideas and requests. Specifically, you will learn about the four components that make for effective persuasion:
- Building your credibility through powerful substitutes
- Framing your initiative or request for common ground
- Devising more compelling positions to persuade
- Connecting on an emotional level
Module Two: The Content of the Persuasive Message with John Boudreau
While human resources (HR) professionals spend a great deal of time and effort learning the process of persuasion, and how to become more trusted, respected and credible, the process of persuasion is only one part of success. A key component is the content of the persuasive message. In particular, Boudreau will discuss how HR professionals can enhance their effectiveness by learning about the “mental models” already used by their clients, and how those proven models can be a powerful persuasive tool regarding HR-related issues.
Module Three: Roundtable with Jay Conger, John Boudreau and HR Executives, Facilitated by Ed Lawler
This session will be filmed in front of a live audience of HR executives.
Key issues to be addressed:
- HR as a business partner: How can HR make this happen, and what does it look like? What does HR need to bring to the table?
- How can HR set the table for becoming a strategic partner?
- How does HR interact with clients? What are the ways to define the relationship?
Interaction with the Faculty
The course will kick off with a live Webinar featuring Ed Lawler and a guest speaker (TBD) on August 4 at 9 a.m. Pacific Time. The audio recording and PDF of the slide deck will be made available to course participants.
Conger and Boudreau will have posted “office hours” via Instant Messenger. They will chat online and answer questions from participants. They will also answer participant questions via email.
There will be a “homework assignment” for both Conger’s and Boudreau’s video modules.
There will be a closing interactive Webinar with all participants and Boudreau, Conger and Lawler (date TBD). This will also be recorded for course participants to access.
Accessing the Modules
Each module is a one-hour video. All three class modules will be available online from August 2 through September 24. Participants can access the class modules at their convenience — at any time and in whatever order they prefer — during that period.
http://ceo.usc.edu/seminar/the_necessary_art_of_construct_1.html