Products are brands. Services are brands. And, yes, people are brands. You are your own brand steward — you decide who you matter to and why. You control how you're perceived by those you know and those you've yet to meet.

Strauss will discuss how branding applies to individuals and how you can build your own, personal, influential identity. This seminar is presented annually at the world's most prestigious business schools and is right for audiences young and old — only an interest in branding yourself is required.

Clients, agencies, media and academic institutions have called upon Strauss' award-winning brand strategy forums, presented throughout East Asia, Europe and North America. NPR, ABC Radio and The Wall Street Journal continue to seek his expertise on branding everything from presidential candidates to innovative startups and Fortune 500s.

Strauss is the managing director at Innovation Protocol, a brand strategy consulting firm that exclusively serves innovators. The firm's clients include global market leaders such as Johnson & Johnson, Korn/Ferry International and PayPal. Ten percent of the company's brand strategy services are donated to nonprofits; $230,000 in philanthropic work was delivered in 2008 alone.