Arts and Events Calendar

Produced by the Center for International Business Education and Research (CIBER) at the USC Marshall School of Business and the U.S. Commercial Service, this conference will provide exceptional access to the information and people who will help you operate profitably in Asia.

Two hundred and fifty participants, 50 sessions, 15 economies, two days, in one event. Asia/Pacific Business Outlook (APBO) is an extraordinary opportunity to meet the people with the clout and contacts essential to your company's success. Meet one-on-one with Asia business experts, and have private appointments with senior commercial officers from American embassies/consulates in 15 economies.

Access a wealth of timely information in two days. APBO offers the latest, relevant information, all focused, organized and distilled. You'll get current intelligence on trade and investment opportunities in each country, and learn which sectors are hot, who's who, and how to navigate the different cultural, social and administrative barriers in each of the 15 economies. You will also get practical solutions to your logistical, legal, financial, marketing, planning and human resource needs from the experts who have been there... and succeeded.

Whether you're an experienced exporter to Asia, new to export, or new to the region, you can customize your conference experience by choosing the seminars, outlooks and workshops you want. More than 50 concurrent sessions let you focus on the topics that matter most to your business.

Some of the topics to be covered:

• Devising market entry strategies and building distribution networks; financing your operation in Asia/Pacific
• Refining communication and negotiation techniques; exporting to Asia for the first time
• Launching products and services in new markets
• Understanding cultural sensitivities and contexts
• Learning of opportunities in new sectors and industries
  

Go to www.apbo2010.com for the latest details.